Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don’t take these down. We will. Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is! With love #PULLITDOWNNOW @Nivea_uk @NiveaUSA @reggierockstone711 @Sarkodie @r2beesmusic
Communications expert, George Quaye contributing to the discussion also noted that Fuse ODG goffed. According to him, if Fuse ODG had researched, he would have known that NIVEA’s ads do not “necessarily speak to the effects of using the product. They speak to the skin type that should use the product.” Meanwhile, NIVEA in a statement say the campaign is in no way meant to demean or glorify any person’s needs or preferences in skin care.